Social media marketing is at the core of what we do.

Our Mission: Transform the way local business communicate with customers through social media.

 

Our founder, Stan Gauss, recognized social media had the potential to fundamentally change the way brands communicate with their customers and prospects while he was developing social and local strategies for media companies throughout the United States in 2006 . He built Gauss Digital and created the Engage Local platform from the ground up to help local brands engage their customers in these two-way conversations online.

 

Social Media Strategy Development

Be it across the entire social media mix or the small-scale plans for product launches, we have a well-defined, market-tested process for working with clients on award-winning social strategies. We build a roadmap for success aligning audience, objectives, strategies and tactics in a way that achieves specific, measurable results.

Social Media Consulting

 

Some brands choose to execute their social media marketing strategies utilizing an in-house team. Those brands choose us as their strategic partner. Our consulting practice works collaboratively with your in-house social media team to develop an overarching strategic direction and measurement plan up front. Then, we’re here to support you for the long haul, helping you apply and stay accountable to that strategy in an ever-changing space.

Community Management

 

 

After building a solid community strategy, our Community Managers immerse themselves in the brand’s channels to engage potential and current customers, brand advocates, media and other interested audiences. Our #CMGR team is a one-stop shop for creating lively and engaged social media communities through editorial planning, content creation, art direction, monitoring and moderation, surprise and delight campaigns, and community building.

Social Advertising

Strategically smart targeting paired with real-time optimization results in ads that resonate with the community and exceed goals. For many brands, using our EngageLocal™ approach, which combines quality content creation, community management and efficient paid media, has dramatically cut cost per engagement and increased share of voice, channel growth and engagement.

Promotions

The goal of any promotion is to achieve the brand’s business objectives, and a well-planned and executed social media promotion does just that. The right program moves customers through the purchase loop and can turn customers into fans and fans into advocates.

Social Content Creation

Some brands just throw their ads on Facebook. We don’t create content for those brands. We have two in-house studios and years of experience creating Passion Point focused social media content that truly engages fans around your brand and products.

Social Listening

 

Sure, we track the basics like share of voice and brand mentions with social listening, but the real value comes from the insights our analysts glean from reviewing real consumer conversations. These insights can help inform brand decisions on everything from marketing campaigns to product development and customer service practices.

Influencer Engagement

Reviews from others are one of the most powerful marketing tools a brand can have—but those reviews need to be genuine. We work with our influencer network to generate and syndicate genuine branded content that is on message but also in their voice and relevant to their particular audiences.

 

Measurement & Monitoring

Our analysts do more than report on KPIs. They set goals and deliver custom-designed reports that help you see what’s needed to meet those goals. They’ve also spent a lot of time thinking about social ROI for brands with vastly different business models and developed eight social values models and counting. We’ll work with you to adapt these models or even build new ones to fit your specific business needs.

Some brands just throw their ads on Facebook. We don’t create content for those brands. We have two in-house studios and years of experience creating Passion Point focused social media content that truly engages fans around your brand and products.

Crisis Management

Crises rarely begin as a result of your social media efforts, but you can bet nearly every crisis your brand might experience will show up in some way on the social web. Our Community Management, Strategy and Analytics teams have years of experience handling escalations and crisis communications in social media for some of the biggest brands in the world—brands with a lot of eyes watching their every move. Whether you need a pre-emptive crisis and escalation plan, a few days of strategic guidance or just more eyes on your channels to handle a surge in complaints, we can build an experienced team to help you get through it all.

Reach

$ 399 / monthly
  • Dedicated Social Media Manager
  • Content Curation
  • Content Creation
  • Choose 1: social
  • Daily Posting to All Platforms
  • Influencer management
  • Real Time Communication
  • Real Time Reporting
  • Review Monitoring and Gathering
  • $50 Monthly Ad Spend

Engage

$ 599 / monthly
  • Dedicated Social Media Manager
  • Content Curation
  • Content Creation
  • Choose 2: social
  • 3-5 posts per week on all platforms
  • 1Local, Niche or Industry Solution
  • Influencer Management
  • Real Time Communication
  • Real Time Reporting
  • Custom Graphic Designs
  • Review Monitoring and Gathering
  • $100 Monthly Ad Spend

Dominate

$ 999 / monthly
  • Dedicated Social Media Manager
  • Content Curation
  • Content Creation
  • Choose 3: social
  • Daily Posting to All Platforms
  • 2 Local, Niche or Industry Solutions
  • Real Time Communication
  • Real Time Reporting
  • Custom Graphic Design
  • Montage Video Creation
  • Text VIP Club
  • Newsletter Management
  • Review Monitoring and Gathering
  • 10% Discount on additional services
  • $150 Monthly Ad Spend