Ignore mobile and you are basically hiding from your customers.

If you are in business in 2016 you have watched customers sitting at the table at your restaurant or watching you work on the plumbing problem with a mobile phone in their hand. People are addicted to mobile and the addiction is continuing to grow. Local Search is impacted greatly by the mobile because when a person is in need (hungry, hurt, or in need of a service) they can quickly access everything they need to make their buying decision.

Are you embracing the mobile culture? If not, here are 4 reasons to get started right away.

1. Everyone is connected

80% of all online adults now own a Smartphone & 47% own a Tablet.

Source = GlobalWebIndex’s 2015 Q3 report on trends for smartphones, tablets, smart TVs and wearables.

1.-Everyone-is-connected

Alternative stat:

83% of Smartphone users don’t leave home without their device.

Source = Google: Our Mobile Planet: Understanding the Mobile Consumer, May 2013

 

 

2. Mobile search is growing

Smartphones and Tablets combined now account for 60% of all online traffic.

Source = ComScore: Major Milestones in May 2014

 

2.-Mobile-search-is-growing

Alternative stats:

More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.

Source = Google Official Blog

200 million users are expected to search on mobile by 2018.

Source: eMarketer: Mobile search market too big for test and learn, Nov 2014

 

3. Mobile consumers want Local

38% of mobile users search at least one time per month for a local business.

Source = BrightLocal Mobile Consumer Survey 2015

 

3.-mobile-consumers-want-local1

4. Mobile users are searching for YOUR business

Mobile users are searching for all types of local businesses, but restaurant / cafes (58%), general shops (32%) & doctor / dentists (27%) are the most popular.

Source = BrightLocal Consumer Mobile Survey 2015

4.-Mobile-users-are-searching-for-your-business

For additional stats and to learn more about the future of mobile and why you need to prepare you can read the full article from our partners at Bright Local.

Summary
Article Name
Four reasons ignoring mobile search will hurt your business in 2016.
Description
If you are in business in 2016 you have watched customers sitting at the table at your restaurant or watching you work on the plumbing problem with a mobile phone in their hand. People are addicted to mobile and the addiction is continuing to grow.
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Publisher Name
Gauss Digital
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