Potential customers can be reached via online marketing and email targeting for both Web and mobile devices: increase your exposure; increase traffic to your site; generate leads; improve your search rank; grow business partnerships and develop loyal fans; improve your sales!
We take the guesswork out of your marketing efforts. Our competitive intelligence and analyses give you the information you need on your competition, your industry, and marketing trends to make winning marketing plans. We have the ability to analyze and evaluate your competitors’ websites and online presence. We can also analyze complex data to understand the behavior patterns behind the people visiting your website.
A grocery store wanted to promote their bulk products, emphasizing that bulk products are perfect when planning your next Summer party and specifically targeting search terms related to Memorial Day, Father’s Day, and the 4th of July with relevant ad copy. We set out to drive traffic to the page on their site dedicated to their products while driving brand awareness and highlighting the discount for the product. Between May 23rd and July 3rd, we were able to drive 6,716 clicks to their website while serving 107,267 impressions for an astounding 6.2610% CTR, far above the industry standard of 1%, all while maintaining an Average Position of 1.9, meaning our ads were averaging the top spot in Google Search Engine Results pages!
A casino campaign started on April 1st of this year, focusing our keywords on entertainment, local casino, and as many competitors as possible. We also decided to focus our keywords on things to do in the area, such as gambling, casinos, casinos in Niagara Falls, Buffalo Creek casino, Alleghany Casinos, Toronto casinos. Our impression goals are met every month, and the CTR continues to improve every week. Currently at almost .1%. We provide new keywords monthly as new creative is received to keep the campaign fresh and continuously driving new traffic to the site.
Custom crafted a consumer list for a Manahawkin, NJ auto dealer. The consumer list took into account Polk registration data, automotive content searched, survey information, postal data, and other proprietary demographic data. The campaign was a mixture of targeted email, email and profile retargeting, search engine marketing, social media marketing and direct mail. Email campaigns were sent out to 50,000 people which created more than a 20% open rate. Direct mail was sent out to the 20% who opened and the entire audience was targeted on social media and in search. After performing a match-back report comparing our list to the list of customers who purchased, we converted 31 customers in a 45 day period.